CRM Marketing

CRM Marketing

Gain an Edge by delivering an impact with meaningful marketing campaigns and consistent communication with your potential customers. Microsoft CRM Consultants provide a comprehensive set of marketing capabilities so you can target your customers effectively and nurture your leads into opportunities. Microsoft CRM can help you track and follow up on leads at the right time. We can help you monitor lead generation numbers and sales conversion rates, so you can identify what gets you the best results. Provide marketing professionals with intuitive data organisation and filtering tools, powerful campaign management features and insightful marketing analytics to increase the effectiveness of marketing campaigns, generate demand and better track key performance indicators.

“Companies that excel at lead nurturing generate 50% more leads at 30% lower cost, Nurtured leads make 47% larger purchases than non-nurtured leads and 65% of B2B marketers have no implemented any type of lead nurturing”


CRM Marketing Campaigns that Focus on the prospect: The key to a successful lead nurturing program is to make the on-going communications with your prospects as relevant to them as possible. Create Quick Campaigns to segment your prospect database and focus your messages on what matters most to them, hitting their specific hot buttons by industry, geography, role, age etc.


CRM Marketing Automation: Deliver impactful marketing campaigns and consistent communications. Microsoft                         Dynamics CRM provides marketing professionals with robust data cleansing and filtering tools, lead campaign management features and insightful marketing analytics to increase the effectiveness of marketing programs to improve efficiencies, and track key metrics. Microsoft CRM provides a comprehensive set of marketing capabilities so you can target your customers effectively.


Target your marketing campaigns so you’re always in touch with the relevant customers. CRM offers a marketing automation module that simplifies tasks such as Building customer and lead lists, creating marketing campaigns targeted at specific potential customers, measuring the results of campaigns, and developing follow up marketing efforts. Create professional-looking e-mail templates and effortlessly launch mail-merge-based communications. Microsoft CRM Intelligently converts e-mails into contacts, leads or opportunities automatically according to rules you set up. Define activities: Choose activities for a campaign such as e-mails, phone calls, faxes, or meetings and assign them to appropriate people.


Plan More Proactively: Transform customer information into clear, practical knowledge thanks to our CRM analytics that enable your company to respond quickly to changing customer preferences and emerging market opportunities.

Gain a clear view of the customer: Microsoft CRM provides a clear 360-degree view of the customer with access to deep segmentation based on comprehensive data such as customer, sales, and demographic information.

Get your marketing mix right: Use reporting and analysis features to evaluate the performance of your print letters, e-mail, online, and other marketing efforts so that you can concentrate on your most effective marketing channels.

Manage Campaigns more easily: Equip your marketers with customer relationship management (CRM) functionality as a natural extension of Microsoft Outlook, they can manage customer e-mails, appointments, tasks, and contacts from a single business application and create marketing communications quickly with Microsoft Word and Mail Merge. Define follow-up activities for respondents and non-respondents. Convert e-mail responses to leads or opportunities and do much more with just a few clicks.

 Execute Smarter Campaigns:  Use intelligent list and filtering features to reach prospects, retain existing customers, and transform successful campaigns into templates that can easily be re-used. Use Advanced find to identify potential customers based on a wide range of user-specified criteria. Import lists while ensuring accurate with more targeted data capture using the Data import wizard and effective. Complete tasks in bulk and automatically detect and remove duplicate records campaigns in your lists to improve response rates and campaign performance. Make sure your list is based on levels of customer permission from the start with native opt-in/opt-out tracking for all contact records to avoid wasted cycles and improve response rates.

Turn leads into Opportunities: Improve lead handling and easily distinguish new prospects from existing hundreds of customers and with a single click promote qualified leads to new opportunities. Automatically deliver the right lead to the right person accordingly based on workflow rules that you define. Track campaign effectiveness, program activities and much more in one unified screen.

Marketing Intelligence: Identify trends, forecast performance, and improve cross-sell opportunities by introducing new products and services efficiently. Allocate marketing resources based on a clear understanding of trends and opportunities. Build loyalty by taking advantage of the 360-degree customer view to proactively suggest replacements or renewals, or reward frequent customers. Analyse and filter customers by their demographic profile and spot purchase trends as they develop. Articulate the Roi of marketing to create insightful and focused dashboards.

Enable proactive offers: Access a holistic view of each customer’s preferences, relationships, and buying to anticipate their future needs, make effective cross-sell and up-sell Dynamics CRM offers, and enhance customer loyalty.

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